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The Official Blog of Portfolio a Salon

What’s This? Portfolio a Salon Announces New Partnership


BOALSBURG, Pa, 3/13/18 - Portfolio a Salon, the exclusive Team Aveda Concept Salon in the State College area, announced today the addition of new partners to their business. John & Will Russell, two of the owners of EMG Brands, have joined forces with their uncles Gordon Puncheon and Dan Russell to continue growing their vision to create something unlike any other salon in the area.

Since it opened in 1994, guests have continued to recognize the time, thought, energy and true commitment to service that is part of an experience at Portfolio. In 2000, Portfolio a Salon became a Team Aveda Concept Salon, giving guests an even more exclusive beauty and wellness experience as well as products recognized in the industry for their outstanding qualities and environmental friendliness. With Portfolio’s almost 25 years of service to the community, they have supported numerous local charities such as the Arc of Centre County, Boalsburg Fire Company, Palmer Museum of Art, Meals on Wheels, and many more. They have also been voted the Gold Winner of State College Magazine’s “Best of State College” awards in 2015 for Hairstylists. EMG Brands plans to evolve the location while retaining the welcoming, tranquil and rejuvenating salon environment that both the stylists and the guests enjoy.

“The expertise and commitment to great service that Portfolio employs has been one of its greatest strengths, and even as the salon grows, we will ensure that that will not change,” said John Russell, CEO of EMG Brands. “It’s a salon evolution, not a salon revolution. I remember working at the salon after high school - the customer experience they provided was unforgettable. Dan and Gordie have worked tirelessly to develop this salon into the vision they had today, and they will always be a part of operations in the salon. It was a natural next step for the brand, and we’re excited to support them in this endeavor.”

The salon will soon be adding features to allow for online booking, as well as adding amenities to the building. In addition, Amanda Flick will be promoted to Lead Stylist. This position supports the growth of all of the stylists and helps to ensure that the salon maintains the same quality of great service. Amanda will continue to work with guests as well as working side by side with Dan and Gordie to improve experiences in the salon.

For more information about Portfolio a Salon please visit PortfolioASalon.com.

About Aveda:

Aveda was founded in 1978 with the goal to create high-performing, botanically based products that are good for the stylist, guest, and the environment. Aveda carries many different types of products including hair, skin, body care, makeup and aroma. Headquartered in Blaine, Minnesota, Aveda strives to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Elizabeth Phillips
Congratulations and all the best to you all.
Jeanie Andrews
Wonderful! Such great people at Portfolio, and a direction that sounds amazing as well. Congratulations in all regards!
Amy Pannebaker
So great to read this news. Exciting for all. Now I can see if I can plan a visit from VA to see my favs.
Anna Griswold
Congratulations Gordie and Dan for having the vision to take something GREAT and make it even greater.
HELEN Marshall
Steph Flanagan
The Clan Flanagan wishes you all the best during this time of change. We are so happy for you!
Fran Stevenson
Best wishes for all the changes and for the future. I look forward to all of my appointments with Amanda.
Pam Long
Way to keep things fresh, gentlemen! I look forward to many more years as a satisfied Portfolio customer. Cheers to you!

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